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The Art (and Science) of Storytelling for Social Impact Campaigns
In 2015, Stanford communication researchers demonstrated something every good communicator secretly knows: when people hear information framed as a story, they remember it far longer than when it’s presented as raw data.
7 Mistakes NGOs Make in Their Social Media Posts (and How to Fix Them)
NGOs don’t have the luxury of “nice-to-have” communication. Every post is competing for attention against entertainment, celebrity gossip, and breaking news — and unlike consumer brands, your budget for ads is almost always thin.